If you don’t use it, you’ll lose it. That’s the motto as of Monday with the dating app Bumble.
Bumble broke ground as one of the first apps to have women make the first move. But now, it’s putting the pressure on guys to follow up within 24 hours or they’ll lose their potential match.
Until now, men has “essentially forever” to respond, says Bumble CEO Whitney Wolfe.
Now the playing field is being leveled again by giving guys a strict deadline to reply to their matches.
“She was held to 24 hours to reach out to you,” says Wolfe. “We feel it’s only fair if you’re confined to the same rules.”
Since the Bumble launched in 2014, more than 50 million women have swiped to make the first move.